Barbican Summer 2024 Campaign

Freelance – 2024

The brief: to create a destination campaign for the Barbican to promote the activities happening at the iconic art centre that summer – from outdoor cinema, to the pop up bar by Lakeside.

The campaign concept was inspired by a body of work on Childrens Games by artist Francis Aylis, and turns the iconic architecture into a playground, where both kids and adults can come to explore and play this summer.

Illustration by Josephine Rais