National Theatre – 2017

This production is a re-imagining of Pinocchio, the story of a wooden puppet who dreams of becoming a real boy. Director John Tiffany described it to us as a tale of metamorphosis, which gave me the idea of a section of tree morphing into the profile of the hero.

I also designed an activity book and a merchandising range for the show.

The campaign was rolled out across the tube and the Blue Lady star was projected on the National Theatre flytower on press night.

Final CGI illustration and animation: Real Life Living Things
Editorial section of the programme design: Jack Archer

Pinocchio Tube 16 Sheets